Customers Don’t Like It When Their Information is Leaked
This point may seem fairly obvious but customers really stood their ground in 2017 and protested against data leaks more than they ever have in the past. Companies such as Morrison’s, Uber and Yahoo have all experienced lawsuits in the last year that will continue into 2018. No longer are consumer groups willing to be disrespected by a firm that doesn’t put value into adequately protecting their customers private information.
One of the biggest data breaches in 2017 was the US consumer credit reporting agency Equifax. Hackers managed to get hold of an astounding 143 million consumers social security numbers and other important information, almost half of the country’s population. What made it worse was they discovered the breach on July 29th but waited over a month until September 7th to make any sort of announcement regarding it.
The backlash was from consumers was extreme. Mounting public pressure forced the resignation of the CEO, Richard Smith, along with several other executives and the schemes put in place by Equifax to ‘make-good’ with their customers are likely to cost them millions of dollars over the coming years.
The general public understanding of how a data breach can effect people personally is increasing alongside consumer power. These issues cannot be swept under the rug by companies any longer because attempts to do this only seem to make the situation worse.