I’m going to let you into a little secret about Tesrex.
Deciding on a company name is harder than you’d think. No, really. You have to think about what you want that name to achieve. Do you want people to instantly recognize your industry? Get a grasp of the company ethos? Be catchy but not cheesy?
We knew what we wanted for the company. We wanted to hire the most talented people with incredible work ethic. We wanted to create a dynamic and exciting workplace. We wanted to provide exceptional customer service and really nurture the relationships that we built along the way. But how do you sum all that up, in a name?
So, we brainstormed. We wrote words on the whiteboard. We talked, vetoed, laughed at, ooh’d, ahh’d and genuinely spent weeks struggling to find what we wanted. We talked about our favourite company names and how we could emulate them.
Around the time we decided it should be a single word, we started looking at domains. Once you come up with the perfect name, you have to ensure it hasn’t already been taken. Frustratingly, some of them existed. Back to the whiteboard. We’d been throwing around the word “tech” and how it could be incorporated for a few days when an idea started bubbling up.
Here’s how the resulting conversation went: